Faris Alrabi
Founder & Consultant @Root & Fruit
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WORK HISTORY
Founder & Consultant @Root & Fruit
Calgary, AB, CA
EDUCATION
University of Calgary
Bachelor’s Degree, Finance
SKILLS
ABOUT FARIS ALRABI
I’ve spent the majority of the last 7 years in B2B SaaS learning that great sales organizations aren’t built on \"smile and dial\" volume—they’re built on high-signal strategy and repeatable processes.The Hypergrowth Masterclass 🦄Early in my career, I joined a Series C startup as their founding North American SDR. I was on the front lines as we tripled in size, raised a Series D, and achieved unicorn status. That environment taught me that \"growth\" is often chaotic, and the biggest trap a team can fall into is prioritizing high-volume noise over high-quality pipeline.From Manager to AE When I was promoted to SDR Manager, my goal was to bridge that gap. I scaled the team from 4 to 8 and authored the playbooks—from persona-based sequences, technical training series and workshops on discovery and qualification—that improved the quality of meetings booked and improved close rates. I also used a data-driven approach and a solid framework in GROW to coach and mentor SDRs on their path to AE roles.The Pivot to the Full Cycle Eventually, I wanted to apply that \"builder\" mentality to the finish line. As an Account Executive, I’ve focused on a consultative,\"prospect-first\" approach: Tailored Experiences: I shifted the focus of discovery and demos to be entirely about the prospect’s business challenges, not just product features. High-Velocity Results: Maintained a 40%+ closed-won rate by mastering the SPICED methodology and multi-threaded stakeholder management. Deal Speed: Proven ability to move with urgency, once closing the 2nd fastest deal in company history (56 days). Zero-to-One Execution: Joined an organization as the sole AE to build the outbound motion from scratch, refining demo guides and email strategy to boost conversion rates.🤝 Strategic Partnership: I collaborate with SDRs to craft tailored territory strategies that drive pipeline from outbound efforts, ensuring every touchpoint adds value.The Bottom Line 🤝I’ve sat in every seat. I know how to build a prospecting engine from scratch and how to navigate a complex, multi-threaded deal to close. Whether you need a leader to scale a SDR/BDR department or an AE to own a territory, I bring a 360-degree view of the revenue cycle.
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