Fariha Rehman
Product Marketing Manager - Whatsapp @Meta
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WORK HISTORY
Product Marketing Manager - Whatsapp @Meta
London, GB
I partner with cross-functional teams to launch high value features on the WhatsApp API by setting the go-to-market strategy, including the messaging and creative approach, running A/B tests to optimise the value proposition and leading inbound research to identify product development opportunities for roadmap prioritisation.
EDUCATION
The University of Manchester
Master of Science - MS, Statistics
The University of Manchester
Bachelor of Science - BS, Mathematics
SKILLS
ABOUT FARIHA REHMAN
I am an experienced Product Marketing Manager | Propositions Manager with a proven track record of creating insight led, customer centric product marketing strategies and managing this through the lifecycle from concept to launch for dynamic TV, Media and Technology companies.My key strengths include*Ideation: Conceiving ideas by reviewing customer insights, market share ambitions and profitability to create commercial business cases to secure funding approval*Product Development: Developing propositions around customer segment needs and finalising pricing / packaging requirements to optimise the P&L, increase NPS and build the customer base *GTM Strategies: Owning go-to-market plans for new launches, overseeing naming, positioning and marketing of features to drive wide scale adoption achieving sign-off from internal and external partners*Product Growth: Reacting to in life performance and the evolving market landscape to shape product strategies to deliver world class customer experiences while meeting subscriber growth ambitions
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