Fariha Jahangir

Experience

1. Crm Coordinator

   Ziff Davis

   Jan 2024 — Present · Austin, TX, US

   Conducted monetized mobile and browser push notification campaigns for 144 brands on RetailMeNot, Offers.com, and BlackFriday.com, managing a budget of $3.4 million across digital channels (Braze and Pushly)• Leveraged Braze and Radar platforms to design and deploy highly effective geo-targeted push notifications, leading to a 23% increase in user engagement and a 15% uplift in revenue generation for partnered merchants• Identified location-enabled users and their engagement with specific merchants, analyzing frequent visits and potential targeting opportunities through user stories and market research- Reviewed current offerings and planned in-store offers to demonstrate platform quality and improve user experience- Utilized data integration between Radar and Braze for effective DMA level targeting and selected merchants for testing offers, ensuring effective tracking and leveraging user behavior data for optimized engagement strategies• Identified opportunities, designed and launched organic push campaigns, utilizing features such as campaign scheduling, A/B testing, and performance tracking to determine the most effective messaging formats and audience segmentation criteria, increasing open rates by 200%• Collaborated with the back-end engineering team to use the Google Sheets API and Puppeteer automation to optimize the Braze push production process, reducing push production time by 85% • Managed paid and organic placements on the RetailMeNot browser extension through inhouse content management system

Education

• Institute of Business Administration

  Bachelor of Business Administration (BBA)

  2015 — 2019

• St. Joseph's Convent High School

  GCE O'Level

• St. Patrick's High School

  GCE A'Level

  2013 — 2015