Farida Waquar
Pr & Marketing Specialist @The Ace Agency
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WORK HISTORY
Pr & Marketing Specialist @The Ace Agency
EDUCATION
University of Connecticut School of Business
B.S. Business Administration, Marketing
University of Southern California
M.A. Strategic Public Relations, Communication and Media Studies
ABOUT FARIDA WAQUAR
Farida is a strategic media relations and communications professional with 12+ years of experience leading PR & media relations, brand-awareness campaigns and external communications efforts for a variety of clients. Her work spans multiple disciplines and industries, including lifestyle, food & beverage, hospitality, arts & entertainment and more. She has secured top tier media coverage in Travel + Leisure, The Points Guy, L.A. Times, Forbes, Mansion Global, Eater L.A, The Hollywood Reporter, The TODAY Show, Fox 11 Los Angeles’ “Good Day LA” morning show, KTLA-TV and many more, for clients such as Amtrak Pacific Surfliner, California Wine Festival, Pacific Wine & Food Classic, Irvine Ranch Conservancy, Fever (live-entertainment platform), hotels/resorts such as Sheraton Grand Los Cabos Hacienda del Mar and Shade Hotel Manhattan Beach, as well as restaurants such as Descanso (located in O.C. and Los Angeles) and Rock & Brews (owned by Gene Simmons & Paul Stanley of KISS). Her media relations experience is preceded by three years of social media marketing expertise at a time when the medium was an unparalleled new frontier. She also holds a Master\'s in Strategic Public Relations from USC\'s Annenberg School for Communication & Journalism. Capabilities include: team player results-oriented highly-organized self-starter multitasking excellent oral/written communication high attention-to-detail excelling in fast-paced environments positive attitude
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