Farida Peters-Abbadi
Vice President of Marketing @Foundation Medicine
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WORK HISTORY
Vice President of Marketing @Foundation Medicine
Cambridge, MA, US
Develop and manage the end-to-end marketing capability for BioPharma, informing the company’s product roadmap for clear TPPs while overseeing delivery and launch excellence. • Responsible for core promotional and non-promotional marketing of all customer solutions, market insights, and internal training delivery within BioPharma.
EDUCATION
McGill University
Doctor of Law - JD, Law
Northwestern University
Executive MBA
Binghamton University
Bachelor of Arts - BA, Comparative Literature
ABOUT FARIDA PETERS-ABBADI
I am an accomplished executive-level global marketing management professional with extensive experience providing the leadership and direction needed to drive key organizational marketing goals and objectives achievement. I can develop and execute strategy designed to effectively market and communicate the organization\'s value proposition while working to maximize brand awareness and overall sales. In addition, I bring proven strength in building and maintaining professional relationships with strategic business partners and marketing stakeholders based on the effectiveness of the leadership and solutions provided. I am continually recognized for the ability to deliver impactful, bottom-line results while leading in fast-paced, highly competitive business environments. Areas of Expertise Include:Business Solutions • Organizational Global Marketing Leadership • Revenue GenerationProfit & Loss (P&L) Management • Brand Management & Awareness • Go-To-Market StrategyBudget Planning & Management • Product Launches • Marketing Program Management Strategic Business Partnerships • New Business Development • Strategy & ExecutionBranding & Positioning • Demand Generation • Corporate Communication
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