Farid B.
Head of Brand @Lactalis Canada
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WORK HISTORY
Head of Brand @Lactalis Canada
Toronto, ON, CA
ABOUT FARID B.
Consumer-centric brand builder with 15 years of experience in Canada, Europe & Latin America in the Beauty industry & CPG space, designing multi-canal marketing strategies, from innovation to activation, across all the consumer touch points, online & offline, delivering results with up to double digit growth.Data driven & creative thinker, I developed a genuine passion for developing Love Brands with strong brand equity that deeply connect with their communities.People oriented and certified ICF coach (200+ hours of practice), I led & coordinated direct reports & cross-functional teams within matrix organizations, to deliver high added-value projects.I speak English, French and Spanish fluently.
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