Farheen Khatoon
Digital Marketing Leader | AI-Driven Growth Consultant | 11+ Yrs | Helping Brands Automate, Personalize & Scale | HiFarheen.com
- Role
- Marketing Manager at Otsi - Object Technology Solutions Inc
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Farheen Khatoon
I\'ve spent 11+ years at the intersection of brand strategy, growth architecture, and the…
Experience
Marketing Manager
Otsi - Object Technology Solutions Inc
Jun 2024 — Present · Hyderabad, IN
GTM Strategy & Lead Gen: Directed the flagship product launch at T-Hub, developing high-conversion landing pages that secured 100+ attendees and 26+ qualified leads, achieving a ~50% post-event conversion rate.Web Development & Optimization: Led the end-to-end development and redesign of the corporate website; improved User Experience (UX) and site architecture, resulting in a 30% boost in average session duration.AI & Marketing Automation: Built scalable marketing SOPs and implemented AI-powered tools to automate web content updates and cross-team alignment, significantly increasing execution speed.Lifecycle & Funnel Optimization: Optimized full-funnel email campaigns and custom landing page A/B testing, utilizing AI to drive significant improvements in Open Rates (OR) and Click-Through Rates (CTR).
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