Farhan Fuad Orzin
Case Director @Graduate Business Council At Schulich School Of Business
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WORK HISTORY
Case Director @Graduate Business Council At Schulich School Of Business
Toronto, ON, CA
Launched Schulich\'s biggest flagship business case competition \'Dean\'s Cup\' by collaborating with corporate sponsors like Accenture & RBC.• Developed business cases and evaluation metrics to ensure a challenging and engaging competition.
EDUCATION
Schulich School of Business - York University
Full time MBA
Bangladesh University of Professionals (BUP)
Bachelor of Business Administration (BBA), Business Administration and Management, General
SKILLS
ABOUT FARHAN FUAD ORZIN
Farhan is a Schulich MBA candidate with over 5+ years of experience in the large-scale CPG industry, blending business strategy, customer experience (CX), GTM and RTM planning and digital transformation. At BAT, he led the industry’s largest retail loyalty platform, driving record engagement and revenue growth through data-driven strategies, the development and deployment of an integrated retailer app, and the restructuring of an in-house CRM solution to enable precision micro-targeting and personalized campaigns.His expertise spans customer and brand strategy, customer journey mapping, UX design, and platform integration, working cross-functionally to solve complex business challenges and deliver measurable results. Farhan is passionate about applying strategic thinking, consumer insights, and technology to design impactful, end-to-end transformations.Farhan is now focused on building a career in management consulting, leveraging his combined CPG and consulting exposure to help organizations reimagine customer experiences, unlock growth opportunities, and navigate change with confidence. You can reach out to me at o••••••@gmail.com
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