Farhan Siddiqui
Marketing Manager @Ceat Limited
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WORK HISTORY
Marketing Manager @Ceat Limited
Mumbai, IN
Replacement Market:• Planning and executing visibility across channels, micro meets, hoarding, etc.• Engaging end customers through customer meets, Mandi & Van Activity, Mela, and Exhibitions.• Leading a special project to improve Vardhan tyre Salience in PB, MH, MP, Andhra & Haryana, including innovative influencer activities, collaboration with other brands, sub-dealer and fitter meets, and loyalty programs.• Managing distributor and sales conferences.• Developing creative and collateral materials for effective campaigns.• Quarterly and annual budget planning and activity execution, with a focus on Plan vs. Actual analysis.• Maintaining price grids and product evaluation reports.• Contributing to product development by consolidating product input and measuring activity success through KPIs.OEM:• Driving OEM services and claim training by incentivizing the sales team.• Participating in service camps and OEM meetings.
EDUCATION
Sanghvi Innovative Academy
master of business administration (MBA)
ABOUT FARHAN SIDDIQUI
I am a business-centric marketing leader with 12+ years of experience building brands…
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