Farhan Ahmed

Strategic Thinker | Expert in Demand Generation, Content & Digital Marketing | Business Development | Program Management | Industrial Automation | Marketing | OT Cybersecurity | Consulting Services | Partner Marketing

Role
Apac Marketing Lead - Partner and Lifecycle Services at Rockwell Automation
Location
Ghaziabad, UP, IN
LinkedIn followers
500 followers

About Farhan Ahmed

Passionate and confident Professional with logical, incisive and critical problem-solving capabilities. Well organized with a track record that demonstrates self-motivation, creativity and initiative to achieve corporate and personal goals Executive SummaryVersatile with rich experience in Program management handling key stakeholders internally as well externallyxcellent consulting skills to advise clients about their potential requirement. Proactive in driving forward-selling and cross-selling opportunities with existing customersCharting out marketing strategies with key focus on enhancing business volumes and growth as well as achieving revenue and top-line profitabilityDocumented success of consistently fueling accelerated revenue gains tracking ROI for all marketing programs, create market-oriented marketing content, market research analysis & evaluate effectiveness of programsCommitted, confident change manager with skills in conceptualizing strategic and operational plans for acquiring new clients from various regions as well as cultivating relations with them for customer retention and acquisitionA growth-oriented professional, excelling in devising and implementing innovative marketing strategiesDrive Growth and Strategic programs across the industry in IndiaDeveloped and implemented marketing strategy; New initiatives to improve reach and market share in the regionDeveloped new markets and applications to grow pipeline and businessWorking closely with government & policy makers to share inputs to improve health of various sectors and policyWorking closely with external stakeholders to position Rockwell as a thought leader in the region initiatives

Experience

  1. Apac Marketing Lead - Partner and Lifecycle Services

    Rockwell Automation

    Oct 2023 — Present · Gurugram, IN

    Lead the Marketing function for APAC, overseeing partner and portfolio marketing for Greater India, Greater China, South Korea, South Pacific, Southeast Asia.• Define and implement marketing strategy, integrating thought leadership, brand awareness, and demand generation to meet business goals.• Identify and manage stakeholders, including pre- and post-sales teams, ensuring alignment with marketing strategy.• Collaborate with partners, sales, business, field marketing, and agencies to deliver seamless customer experiences.• Design and manage regional digital marketing campaigns.• Overseeing overall APAC budget for lifecycle services portfolio and channel marketing and ROI for marketing campaigns.• Leading MDF program for Rockwell Automation global team.• Develop regional content (videos, blogs, articles, whitepapers, webinars) for campaigns.• Execute annual channel marketing plan with AP market access and field marketing teams, focusing on ROI and brand amplification.• Collaborate with global channel marketing team to plan, execute & leveraging best practices across globe.• Curated and executed a region-wide cybersecurity marketing campaign across APAC, aligning with portfolio strategy and partner priorities to drive awareness, engagement, and demand generation.• Developing a NPI launch strategy with partners across APAC.• Lead, coach, and mentor the Partner and local Field marketing organization.

Education

  • IMT Ghaziabad

    PGDBA (Part Time), Major -Marketing and Minor-Operations

    2010 — 2013

  • DPS Ghaziabad

    Schoolling, PCM

    1983 — 1998

  • Dr. Ram Manohar Lohia Awadh University, Faizabad

    Bachelor of Technology - BTech, Electronics

  • Doctor Ram Manohar Lohia Awadh University

    Bachelor of Technology - BTech, Electronic

    1999 — 2003

Skills

  • Commissioning
  • Devicenet
  • Dcs
  • Allen-Bradley
  • Hmis
  • Automation
  • Leading Team
  • Foundation Fieldbus
  • Leadership
  • Allen Bradley
  • Process Automation
  • Plc Programming
  • Profibus
  • Plc
  • Modbus
  • Control Logic
  • Programmable Logic Controller (Plc)
  • Controlnet
  • Wonderware
  • Industrial Control
  • Rtu
  • Instrumentation
  • Ladder Logic
  • Scada
  • Human Machine Interface
  • Distributed Control System (Dcs)
  • Control Systems Design
  • Variable Frequency Drives
  • Industrial Ethernet
  • Process Control
  • Project Management

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Farhan Ahmed — Apac Marketing Lead - Partner and Lifecycle Services at Rockwell Automation in Ghaziabad, UP, IN | Unifers