Farha Khan

About Farha Khan

Lead a team of 5 for Market Research Practice aimed to generate leads from target…

Experience

1. Assistant Manager-market Research and Email Marketing

   Impetus

   Sep 2010 — Present · Indore, IN

   End to end responsible for SFDC and Pardot customization and administration. Enabling stakeholders with salesforce and Pardot reports to drive ROI of marketing campaigns and other activities. Lead Scoring, Product wise scoring, automated reports, triggers, scheduling drip and nuture campaigns with A/B testing. Account Based Marketing (ABM) Email Campaign management and execution through Pardot, following and building best practices and compliances (GDPR). Monitoring of campaign results. Providing analytics and unified view of campaigns and marketing/ sales activities. Database Marketing, data governance and data segmentation. Demand Generation End to end support for Events/ Webinars/Web/Social channel campaigns. Digital marketing/ social media management(twitter, LinkedIn, Google AdWords, Facebook) and integration with Pardot. Capitalizing on Infobases like DiscoverOrg, Hoovers, OneSource, Linkedin.com Sales and Inside sales support. Technology research

Education

• Devi Ahilya Vishwavidyalaya

  Master of Business Administration - MBA ( DE)

  2005 — 2007

• Devi Ahilya Vishwavidyalaya

  P G

  1995 — 1998

• St. Raphaels H S School

  12th

  1982 — 1994

Skills

• Salesforce.com
• Corporate Branding
• Product Development
• Crm
• Abm
• Leadership
• Company Profiling
• Market Research
• Requirements Analysis
• Crm Databases
• Lead Generation
• Campaign Management
• Promotions
• Management
• Demand Generation
• Analytics
• Email Marketing
• Customer Relationship Management (Crm)
• Data Management
• Webinar Management
• Marketing
• Competitive Analysis
• Pre-Sales
• Enterprise Software
• Marketing Automation
• Cross-Functional Team Leadership
• Pardot
• Linkedin
• Database Administration