Farhad Rashid
Strategic thinker with versatile analytical skills and proven leadership experience.
- Role
- Performance Marketing Analytics Manager at Unilever
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Farhad Rashid
With a steadfast focus on data-driven strategies, Unilever benefits from my performance marketing analytics and leadership expertise. Mastery in campaign measurement and optimization, coupled with proficiency in tools & solutions like ROI modeling and DOMO, enables our team to deliver impactful insights and optimize our digital media investment.Leveraging advanced analytics and big data, Unilever has honed its approach to cross-media measurement and in-flight optimization. Our dedication to marketing science and performance monitoring ensures continuous improvement in our marketing initiatives.
Experience
Performance Marketing Analytics Manager
Jul 2024 — Present · Englewood Cliffs, NJ, US
Leading the end-to-end measurement of Unilever Nutrition including Digital Media, Linear TV, Influencers, Retail Media, Shoppers, and Promo. Responsible for measurement and optimization of over$200MM in media investment to deliver $5.2MM Media efficiency improvement in 2024 (Currently at 55% to goal with YTD June’24 reporting. • Enhancing our Analytics capabilities with AI & Machine learning-based ROI models, Retail media Analytics, and building future fit automated and harmonized data infrastructure.• Collaborating with my team of SEMs in leading the digital transformation of our brands through social-first, influencer activations, and consumer-first initiatives.• Managing team of 30+ employees across agency, vendor and Data & tech team
Education
Harvard Business School Online
Certificate in Business Analytics
2018 — 2018
Udacity
Data Foundations Nanodegree, Business Intelligence
2017 — 2018
CUNY School of Professional Studies
Bachelor's degree, Business
Baruch College
Master of Science - MS, Marketing Analytics
2019 — 2021
Skills
- Customer Retention
- Retail
- Pos
- Leadership
- Sales Management
- Retail Marketing
- Visual Merchandising
- Pos Systems
- Team Leadership
- Store Management
- Inventory
- Inventory Control Procedures
- Retail Merchandising Expertise
- Sales
- Customer Service
- Inventory Control
- Retail Inventory Management
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