Farha Mirza

About Farha Mirza

A highly effective and seasoned PricingProfessional with over ten years of experience in supporting the development of management processes across Revenue Management and IT industries. My experience includes projects in SaaS, IT, airline, fresh food, supply chain, and asset management.As a strategic thinker and thorough researcher with a proven record of accurate assessment of market conditions and their relevance to pricing objectives, I help unlock business insights through pricing and market data – enabling companies to achieve high-impact business outcomes. I provide general pricing consultation for sales teams and support business strategy – enabling the ease of doing business.For over 10 years, I have been leveraging my strong analysis skills with reporting and research abilities to analyze market trends, competing pricing structures, and consumer data. Highly passionate about helping non-technical business groups understand complicated data, I conduct research on price and cost changes, and gather, analyze and present relevant data to enable business executives make better business decisions and develop effective pricing approaches.As a Product Manager, I managed all aspects of product lifecycle including development, launch, marketing, and implementation – driving sales, delivering profitable products, and increasing visibility and market share. Areas of expertise include product management, marketing, pricing analytics, pricing operations, costing, business intelligence, data analysis, market trends, and reporting.

Experience

1. Business Analyst Strategy

   Oracle

   Jun 2022 — Present

Education

• Rice Business

  Master of Business Administration - MBA

• UC Irvine

  Bachelor of Arts - BA, Political Science and Economics