Farel Becker

About Farel Becker

As a Sales, Marketing and Product Management professional working in the data center and semiconductor industry, I understand how the demand for secure power will drive the commercial, industrial and utility market segments. My current focus is on the power intensive tech industries that processes, analyzes and store large volumes of data. Advance chip and generative learning technologies is on the front edge of the great \"Energy Transition\" because of their need for highly reliable electric power. This understanding is grounded in my background in the areas of industrial discrete and process automation as well as power automation. Early in my career as a sales account manager, I help clients design, build and install large power systems for the film, paper and metals industries here in the USA. Today the value of data is driving an entirely new and growing market segments within the Tech sector. With the rapid implementation of AI, I see my challenge to help the industry to understand how to store, process and mine that data by providing secure and sustainable electric power. The data center and semiconductor end users have an ever-greater need for a secure and sustainable power supply going forward. This is the challenge for me and my team of Strategic Account Managers. What I do best is engaging customer and communicating this message in a simple but powerful way. As an accomplished presenter, writer, and panelist my goal is to explain my ideas, experience, and vision.

Experience

1. Global Account Director

   Hitachi Energy

   Jan 2026 — Present · Santa Clara, CA, US

   As a Global Account Director my colleagues and I, are responsible for key customers to drive strategic growth and foster robust, long-term relationships with global clients. This includes:Strategic Account Leadership:• Leading global account teams and act as an executive sponsors• Conduct annual account planning workshops and periodic reviews with hyperscale data center customers.• Develop and implement comprehensive account plans aligned with customer goals, covering CAPEX/OPEX, innovation, sustainability, and strategic solutions.Growth & Performance:• Achieve budget-oriented KPIs and drive growth through strategic wins.• Implement digital and service strategies to enhance performance and value delivery.Customer Relationship Management:• Build and manage relationships at all levels within both Hitachi Energy and customer organizations.• Serve as the primary point of contact for issue resolution, ensuring a consistent and exceptional customer experience.• Act as a strategic partner to senior executives, understanding their unique needs and business objectives.Team Leadership:• Form and lead high-performing global account teams, fostering continuous learning and adaptation.• Guide Capture Teams to secure significant opportunities.Communication & Negotiation:• Communicate complex topics effectively and develop creative sales strategies.• Navigate negotiations for win-win outcomes using solution and consultative selling techniques.Operational Excellence:• Utilize CRM systems for account administration and opportunity management.• Monitor competitor activity and develop effective response strategies.• Actively participate in the Account Management community to share best practices and expertise.My mission is to establish Hitachi Energy as a trusted performance partner, consistently exceeding expectations and driving mutual success through innovation and continuous improvement.

Education

• Rochester Institute of Technology

  MBA, Technology Marketing

  1988 — 1991