Fareha K.

About Fareha K.

Zest for life; Passion for communication; Advocate for accessibility. A creative communications executive with 15+ years expertise in project creation and execution in the field of content marketing and journalism, to drive business results. Proficient in managing teams and leading initiatives, coupled with excellent interpersonal communication skills, I help strategize, conceptualize and develop engaging social media and marketing collaterals through edgy narratives and meaningful campaigns to boost leads. Leverage analytics and storytelling to craft tailored content to boost web traffic, impressions, CTR and conversions. Disclaimer: My posts do not represent the strategy or opinion of any companies I\'ve been associated with.

Experience

1. Content Specialist, Ibm Marketing Studio

   IBM

   Jan 2018 — Present

   Craft high quality marketing communications for internal projects/external campaigns- Write internal, external internal communication for clients, employees, shareholders- Research, edit, develop content for creative marketing deliverables like social media - Work with experts to ensure content meets business purpose, proof-read before publishing- Create emailers to brief employees about company policies and guidelines- Develop, edit marketing collaterals and social media content for IBM solutions around Cloud, such as social tiles, blogs, e-books, e-mailers and infographics.

Education

• St. Xavier's College

  Bachelor of Arts (B.A.), B.A. Sociology (Arts)

  2003 — 2006

• BILAMS (Birla Institute)

  Diploma, PR & Advertising

  2007 — 2007

• La Martiniere for Girls School

  Class XII, Arts, 1st class

  1990 — 2003

• University of Calcutta

  Master of Arts (M.A.), M.A. in Journalism and Mass Communication, 1st class

  2006 — 2008