Farees Mohiuddin

About Farees Mohiuddin

As an SVP of Marketing at Malwarebytes, my job is pretty straightforward. Drive new customer acquisition, beat revenue targets, and most important of all - delight our customers. Sounds simple right? Well - it is, as long as you strive to keep it that way.I thrive on breaking down and simplifying complex marketing challenges and goals. Be it creating a winning go-to-market strategy for new products, refining one within an established market/competitor, or putting together a results-oriented execution plan. An engineer by training, building a solid foundation that allows you to scale is a must-have. However, that is not always the case; sometimes, scaffolding needs to be brought back to progressively rally the team towards building a stronger GTM strategy and outcome-focused execution motions. The most exciting part of my job is seeing KPI\'s and revenue dashboards turning in the right direction in real time.Experienced in• Developing and executing global intent and persona based marketing campaigns to hit revenue and new customer/logo acquisition targets.• Leveraging customer research, insights and advocacy programs to deliver delightful customer experience and brand awareness.• End-to-end management of lifecycle marketing programs, including customer journey, touch-points, campaign ideation, deployment, testing, optimization, analysis, and reporting.• Building subscription-based product plans geared towards specific audience segments with profitability and customer retention as top priority.• Marketing automation, CRM & CMS systems, web analytics, A/B & MVT testing methodologies and tools.• Nurturing and building talent bench for growth, focusing on results-driven execution, quality, and ownership.• Building out seamless B2B eCommerce channels and experience towards a more profitable digital transformation.• Data-driven decision making and performance analysis.• Selling shoes - yes I mean shoes. Selling shoes at Macy\'s part-time while in grad school was by far the best education I had in understanding customer needs.

Experience

1. SVP Marketing

   Malwarebytes

   Apr 2023 — Present

Education

• National University

  MS, Computer Science, E-Commerce

• CXL

  Account Based Marketing

• Caltech

  Certificate, Creating win-win negotiations

  2008 — 2008

• Osmania University

  BS, Civil Engineering

  1997 — 2000

Skills

• Product Marketing
• SEO
• Social Media Marketing
• Marketing Communications
• Email Marketing
• Ppc
• Online Marketing
• Search Engine Marketing & Optimization
• Salesforce.com
• Media Buying
• Demand Generation
• Saas
• Marketing Strategy
• Leadership
• Sem
• Multi-Channel Marketing
• Online Advertising
• Software as a Service (Saas)
• Digital Marketing
• Marketing Automation
• Marketing Automation; Product Marketing
• Communications Audits
• Google Adwords
• Web Analytics
• Integrated Marketing
• Lead Generation
• Web Marketing
• Search Engine Marketing (Sem)
• Online Marketing; Web Analytics
• Search Engine Optimization (SEO)
• Product Management
• Strategy
• E-Commerce