Fareeha B.

WORK HISTORY

EDUCATION

ABOUT FAREEHA B.

A seasoned Product and Data Transformation Leader with 15+ years driving global, multi-brand digital ecosystems across e-commerce, content, CRM, data platforms and guest/customer journeys.I specialise in turning fragmented legacy systems into unified, scalable, insight-driven platforms — combining data strategy, Agile delivery, product governance and commercial acumen. My experience spans household-name brands including Carnival UK, M&S, Microsoft, JustGiving, Kantar and more.With a strong track record in:• implementing enterprise data platforms (e.g. AEP, D365, Salesforce), analytics & real-time activation• building and launching native & web apps (B2C & B2B), e-commerce stores and marketplaces across multiple countries• leading cross-functional global teams (Product, Engineering, Data, UX, MarTech) and embedding product culture, governance and delivery discipline• merging data, privacy/compliance, user experience and commercial strategy into coherent guest/customer journeysI deliver tangible business outcomes — growing revenue, improving conversion and retention, reducing operational risk, and boosting digital maturity.I am passionate about creating environments where teams deliver with clarity, empowerment and a shared vision — transforming not just technology but how people think and collaborate.I am now looking to bring this breadth of experience to a senior Product Director role where I can continue to lead transformation at scale and embed a culture of excellence.