Fareeha Ali

About Fareeha Ali

I’m a marketing and strategy leader with more than a decade of experience helping B2B companies define their narrative, build strong teams and compete more effectively. I\'m currently VP of Marketing at Mirakl, where I lead global brand, product and content marketing, analyst relations and competitive intelligence. I work closely with our co-founders and executive team to align our positioning and go-to-market efforts with long-term company strategy.Previously, I built the research and content business at Digital Commerce 360, launching a suite of industry reports that became the company’s top revenue driver. I’ve managed teams across editorial, research and design, and built programs that support both business growth and brand credibility.I focus on making complex ideas clear, creating messaging that drives action and building the kind of teams people want to be part of.

Experience

1. Associate Vice President, Brand and Marketing

   Paylocity

   Oct 2025 — Present

   Leading a team of 50+ across several key marketing functions including Product Marketing, Creative, Campaigns, Events, Communications and Competitive Intelligence.

Education

• University of Missouri-Columbia

  Bachelor’s Degree, Journalism, Economics

  2006 — 2010

• Northwestern University

  Master of Science (MS), Business journalism

  2013 — 2014

Skills

• Public Relations
• Integrated Marketing
• Copywriting
• Journalism
• Newspaper
• Stories
• Adobe Creative Suite
• Editing
• Advertising
• Financial Reporting
• Magazines
• Promotions
• Creative Writing
• Social Media
• Writing
• Economics
• Blogging
• Research
• Ap Style