Heather Farber
Chief Marketing Officer at Epic Research
- Role
- Chief Marketing Officer Managing Director, Marketing at Epic Research
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Heather Farber
Dynamic senior marketing executive with progressive experience successfully managing…
Experience
Chief Marketing Officer Managing Director, Marketing
Sep 2017 — Present · Wilmington, DE, US
As the head of Epic’s direct marketing practice, drive profitable portfolio growth for our clients while delivering on Epic\'s net revenue goals. Lead a high-performing, experienced team partnering with financial services and other clients across the full campaign lifecycle—from targeting and product enhancement to creative development, test design, and execution, typically done on an at-risk basis. Take a decision-based analytical approach to refining marketing strategies and optimizing campaigns. Additionally, spearhead client retention efforts, ensuring successful renewals through strategic relationship management and demonstrated value delivery. Support business development initiatives, collaborating with a cross-functional team to identify opportunities, craft compelling proposals, and expand Epic\'s market presence.
Education
Penn State University
MBA, Management
Penn State University
BA in Advertising, Minor in Economics
Wharton Executive Education
General Management Program (GMP)
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