Faraz Khan
- Role
- Regional Marketing Manager at Pidilite Industries Limited
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Faraz Khan
An entrepreneurial Sales and Marketing professional currently working as a Manager -…
Experience
Regional Marketing Manager
Sep 2022 — Present
Roles and Responsibilities:\\\\n• Leading Business Development and Field Marketing for the Dr. Fixit brand of Pidilite in Delhi NCR Managing a team of 30 members (direct: 12, indirect: 18 ) by driving regional marketing priorities for a business worth ~130+ Cr. annually\\\\n\\\\n• Driving demand generation through - user segmentation, enrolment, and implementation of targeted engagement & marketing activities\\\\n\\\\n• Key dealer management and ecosystem development through effective channel management and user development\\\\n\\\\n• Launch of 3 New Consumer Value Propositions: Architect Program, CHS Program, and Small Builder Program\\\\n\\\\n• Championing the launch of New Products and developing the GTM for the respective markets\\\\n\\\\n• Driving CWC - the flagship loyalty program of Dr. Fixit for customers\\\\n\\\\n• Analyzing market trends and discovering new opportunities for growth - product, channel & customer base\\\\n\\\\n• Launch of largest BTL activation for a new product delivering 2X consumer adoption\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
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