Farah Gonik

Account Coordinator @The Weather Channel

New York, NY, US

Support national sales team by managing pre- and post-sale processes for advertising campaigns across TWC platforms-Maintain accurate records of client communication, insertion orders, and campaign deliverables- Track campaign performance and delivery; coordinate with traffic and ad operations teams for optimizations-Assist in client requests for a variety of large national advertisers, ensuring timely and accurate follow-up-Support direct response (DR) advertising by assisting with DR logs and related campaign materials-Use WideOrbit to manage orders, monitor inventory, and ensure accurate campaign scheduling-Serve as a key point of contact for client asset delivery, billing inquiries, and internal communication-Coordinate with internal departments to ensure smooth execution and delivery of campaigns-Stay updated on media trends, client industries, and TWC programming to support strategic sales efforts.