Farah Auty
Senior Emea Field Marketing Manager @Rocket Software
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WORK HISTORY
Senior Emea Field Marketing Manager @Rocket Software
England, GB
EDUCATION
CIM | The Chartered Institute of Marketing
CIM Diploma in Professional Digital Marketing
University of Cape Town,
Bachelor of Business Science Degree, Marketing (Hons)
SKILLS
ABOUT FARAH AUTY
I am a results-orientated and experienced Head of Marketing / Senior Marketing Manager, expert in creating and delivering B2B and B2C marketing communication strategies for financial services organisation in UK, Europe and Australia that increase brand equity and create opportunities for sustainable revenue generation. I am adept at leading highly skilled teams to drive engagement toward strategic business objectives. I am practiced in utilising global business experience to identify and execute innovative multi-channel corporate communication and PR programmes. I have a track record of delivering multi-channel integrated campaigns and events to promote brand awareness, demand generation and drive customer acquisition and retention. I am skilled at directing internal and external stakeholders to optimise operational efficiencies and return on investment.During my successful career, I have developed expertise in the design, evaluation and presentation of marketing plans and embedding enhanced systems that place emphasis on delivering customer value and driving strategic decision-making. Notable accomplishments include: Leading project to target reduced crime across ATM network, engaging key demographics with engaging campaign to reduce losses by 65%. Formulated demand generation campaign to drive customer acquisition, executing Google Ads campaign to generate over 300 new opportunities and significant incremental revenue in 1 year. Created new brand guidelines and tone of voice to launch new B2C branded website to increase traffic and raise brand awareness.Specialities: Strategy Formulation / Business Planning Marketing Communications Brand Development Public Relations Digital Marketing & Social Media Content Management Strategy Campaign Management / Demand Generation Innovation / Go-To-Market Strategy Project / Programme Management Stakeholder / Agency Management Data Analysis & Reporting Budget Management & Cost Control Events Programme Delivery Governance and Compliance Leadership and Coaching Linguistics
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