Fansi Lantana Re
Senior Media Planner @Starcom
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WORK HISTORY
Senior Media Planner @Starcom
Toronto, ON, CA
Responsible for developing and executing integrated media plans that strategically target audiences, drive results, and achieve client objectives. Oversee seamless execution and provide insights for continuous optimization. Work closely with internal teams, media vendors, and clients to drive budgeting, forecasting, and performance analysis.1. Integrated Media Planning & StrategyDevelop comprehensive media plans using Vividata insights and data, integrating multiple channels to maximize reach and ROI. Collaborate with creative and activation teams to build data-driven strategies that support client goals.2. RFP & Media Partner CollaborationLead the creation and distribution of RFPs to media partners, ensuring accurate and competitive proposals are received. Foster strong relationships with media vendors to negotiate favorable terms and secure optimal placements.3. Budgeting & ForecastingOversee media budgets and forecasts, ensuring accurate spend allocation and financial tracking across all channels. Develop blocking charts to effectively map spend and track budget progress throughout the campaign lifecycle.4. Campaign Setup, Performance Tracking and Optimization Approve and manage campaign executions, aligning with client goals and creative strategies. Coordinate with activation teams for seamless execution and optimization, tracking performance and delivering insights to enhance campaign effectiveness.5. Invoice Management & Financial CoordinationWork closely with the finance team to facilitate the timely clearance of invoices based on the BCR report, ensuring budget compliance and smooth financial processes.6. Team Leadership & GuidanceMentor and lead junior media associates, guiding them through the media planning process and training them on tools and methods.
EDUCATION
Dankook University
Mobile Technology
Seneca Polytechnic
Post Graduate Certificate, Information Technology Project Management
Seneca Polytechnic
Post Graduate, Social Media
BINUS University
Bachelor of Applied Science - BASc, Computer Science
ABOUT FANSI LANTANA RE
An advertising-marketing professional with several years of experience in the field. A self-starter, independent, and highly creative person who thrives on new challenges. Excellent at juggling multiple tasks, being organized, and working under pressure without compromising quality or deadlines. Adept at using different mediums to tell a story, and building relationships that drive brand loyalty.
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