Fan Liu
Head of Consumer Insights & Analytics @Suncor
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WORK HISTORY
Head of Consumer Insights & Analytics @Suncor
EDUCATION
Beijing Forestry University
Master of Science (M.Sc.), Management
The University of Hong Kong
Postgraduate Diploma, Integrated Marketing Communications
Beijing Forestry University
Bachelor of Applied Science (B.A.Sc.), Economics
ABOUT FAN LIU
I am a passionate Insights and Analytics professional who believes the power of big data and human intelligence. With extensive experience in market research and consulting, I have proven success in translating market insights and big data into strategy and action that drive business growth. I am also an energetic market researcher and business observer who is naturally curious about what makes people tick and eager to uncover the truth behind business stories, either a success or a failure.Specialties: Big Data Analytics, Marketing Effectiveness and Optimization, Digital Analytics, Consumer Behaviour, Market Segmentation, Market Research, Insights Integration-\"Ideas come from curiosity\"- Walt Disney -
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