Fania Kozareva
Partner Marketing Manager | MVC Transformation Lead @ Cisco
- Role
- Partner Marketing Manager (Partner Experience and Platform Transformation Lead) at Cisco
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Fania Kozareva
To my father\'s annoyance, my middle-school self spent a little too much time drawing instead of studying for my math competitions, and I\'m happy to say that I don\'t regret it. Today, I\'m a globally-oriented marketing professional who loves working where the analytical and creative overlap. Coming from a STEM-oriented family, where my first jobs were being a Chemistry TA & research assistant, I always thought I would become a researcher, engineer, or programmer. However, my love for design, artistry, and people led me to seek a happy medium which I have found in marketing and particularly digital marketing in the tech space. Nowadays, I\'m happiest when I get to integrate my two worlds with some creative, metrics-based problem-solving and storytelling.This means I tend to get excited about visualizing complex concepts and data, communicating highly technical concepts in a digestible format, engaging in collaborative problem-solving with my teammates, and curating optimal digital experiences for our stakeholders through meaningful design & metrics-based decision making. In my current role, I\'m constantly learning more about the best way to market to our partners and customers in an increasingly dynamic and challenging business environment, and I\'m looking forward to growing in tandem with this energizing field of work.
Experience
Partner Marketing Manager (Partner Experience and Platform Transformation Lead)
Dec 2022 — Present
Responsible for envisioning and executing the future of Marketing Velocity Central, Cisco\'s partner co-marketing and enablement platform, with the goal of improving the partner marketing experience while providing the necessary tools and resources to drive demand- Launch new platform features with the MVC team and create strategy for partner awareness, governance and regional process- Create marketing initiatives to grow the Marketing Velocity brand presence among Cisco Partners, and then drive the strategy to reach and retain partner users
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