Fang Wang
Channel Account Manager - Msps @Rhombus
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WORK HISTORY
Channel Account Manager - Msps @Rhombus
CA, US
Shape and execute a channel marketing strategy to engage MSPs and generate revenue- Understand MSPs’ business objectives and build and execute agreed-upon marketing strategies- Collaborate with Product Marketing to provide timely and relevant channel-enablement communications, promotions, and education for new product launches- Manage and optimize content for email campaigns, newsletters, video scripts, blogs, ads, social media, and collateral- Create high-quality, multi-format content such as social media posts, video scripts, email campaigns, sales enablement materials, partner case studies, blog content, and white papers- Manage all aspects of channel and partner events, including webinars, trade shows, and Partner Forums- Coordinate event logistics, including strategy, materials creation, vendor relations, site selection, registration, agenda scheduling, staffing, and on-site production- Conduct post-event evaluations and ROI analyses, reporting results and recommendations to sales and marketing teams- Plan and manage account-based marketing activities with the Channel Sales team, identifying key accounts and executing strategic campaigns- Track, analyze, and report on channel marketing data to shape future marketing strategies- Collaborate with Operations teams and sales leaders to ensure full cycle follow-through for Marketing Leads and MQLs
EDUCATION
Western Kentucky University
Bachelor of Arts, International Business
White House Heritage
High School Diploma
ABOUT FANG WANG
IT sales professional experienced in strategic account management, business development, and outbound prospecting. Successful at cultivating long-term relationships with clients and channel partners to achieve mutual goals such as revenue growth and customer satisfaction. Excellent written and verbal communication skills in English, Mandarin and Cantonese, including strong understanding of the Chinese culture.
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