Fangting Ava Chen

International Business Director @Alexander McQueen

London, GB

As the International Business Director of the fashion industry, I am responsible for developing and executing global strategies to drive the brand\'s international market expansion and sales growth.In this role, I need to have a deep understanding of market trends, consumer preferences and cultural differences in different regions in order to develop targeted marketing plans and product strategies.At the same time, I also need to work closely with partners, supply chains and sales teams in various countries to ensure the consistency and competitiveness of the brand in the international market.In addition, I will also pay attention to the latest developments in the industry, grasp fashion trends, actively participate in international exhibitions and events, and enhance the brand\'s visibility and influence.By continuously optimizing business processes and management models, I strive to create sustainable growth and long-term success for the company

Queen's College 皇仁書院

High School, Historical Literature

University of Oxford

Graduate student, Gestion d'entreprise, marketing