Fangfang Yu
Market & Customer Activation, Global Digital @Henkel
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WORK HISTORY
Market & Customer Activation, Global Digital @Henkel
Research customer journey and analyzed consumer behavior patterns regarding engagement data, and propose improvement methods- Analyze product presentation and competitiveness based on data and other statistical information collected
EDUCATION
Hochschule Ansbach - University of Applied Sciences
Master's degree, International Product and Service Management
WHU – Otto Beisheim School of Management
Master of Business Administration - MBA, Exchange - Strategy, Finanace
BI Norwegian Business School
Master of Business Administration, Business, Management, Marketing, and Related Support Services
Fudan University
Master's degree, Business Administration and Management, General
Guangdong Polytechnic Normal University
Bachelor of Arts (B.A.), English, Business
ABOUT FANGFANG YU
Hallo there, This is Fiona. And I am passionate about Products, Technology, Innovation…
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