Xi Feng
Director Lead Product Owner @John Hancock
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WORK HISTORY
Director Lead Product Owner @John Hancock
Led end state technology roadmap for Compensation systems, leading to leadership alignment.• Building producer self-serve & digital capabilities, driving JH’s Digital Producer Leadership agenda.• Supported new product launch with customized needs on Compensation payments and reporting, driving new business growth.
EDUCATION
Beijing University of Chemical Technology
Bachelor's degree, Environmental Engineering
University of Toronto - Rotman School of Management
Full time MBA, General Management, Marketing, Strategy
SKILLS
ABOUT XI FENG
I am a strategic thinker, relationship builder, and change agent. I am especially skilled at translating complex business questions into actionable recommendations and successful implementations through managing a cross-functional team, engaging key stakeholders (C-Suite executives and functional leaders), and influencing the decision-marking- Market Research: Qualitative and Quantitative Market Research (FGD, Concept test, Usage test, Shop along, Driver analysis, Segmentation), Volume Forecast, Consumer journey mapping, Market Sizing, SEM, BBN, SPSS- Corporate Strategy: Portfolio Strategy; Business Case Investigation; Branding Strategy; Retail Strategy; M&A opportunity research and proposal- Brand Insights & Analytics: Brand audit and planning process, Brand KPI metrics design/ performance tracking; Brand/ Social Monitoring Dashboard; Tableau, StatTools- Commercial Planning: AOP (annual operating plan) process and Corporate target setting- Brand/ Innovation Management: Brand Strategy, Innovation roadmap, Innovation commercialization, P&L management
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