Fan Bonnett

Fan Bonnett

Vice President Gm @Kerry

New York, NY, US
EMAILS
f••••••••@kerry.com
MOBILE NUMBERS
+16•••••••58

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WORK HISTORY

Jan 2023 — Present

Vice President Gm @Kerry

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Building the iconic BioK+ brand and bringing it to more parts of the world to improve consumers\' lives! I drive growth through strategy, innovation, and execution. Over the past few years, I have led major strategic shifts, launched breakthrough innovations, opened the U.S. conventional retail channel, launched the brand on Amazon and brought the brand to many global markets that were never touched before. These initiatives delivered 23% POS growth in 2024 and 12% growth in 2025, positioning the brand for sustained long-term success.My focus is on scaling the business, expanding distribution, and building a consumer-first innovation pipeline — all while fostering cross-functional collaboration and operational excellence.

EDUCATION

N/A

Beijing Broadcast Institute

Bachelor's Degree, International Journalism

2003 — 2005

The Ohio State University Fisher College of Business

MBA, Marketing Management; Operations & Logistics Management

SKILLS

Marketing ResearchOral CareBrand ArchitectureBusiness AnalysisIntegrated Marketing Communications PlanningPharmaceuticalsIntegrated MarketingStrategic ThinkingBusiness PlanningMarket PlanningManagementBrand ManagementCross-Functional Team LeadershipMarketing StrategyMarketingBrand DevelopmentSegmentationShopper MarketingMarket ResearchConsumer InsightStrategyFood & BeverageFmcgCompetitive AnalysisDigital MarketingCustomer InsightGlobal MarketingLeadershipBrand EquityMarketing CommunicationsCoachingMarketing ManagementMarket AnalysisProduct InnovationConsumer BehaviourMarketing PlanningSalesAdvertising DevelopmentGlobal InitiativesTrade Marketing

ABOUT FAN BONNETT

A strategic, creative and results oriented professional with strong experiences in brand management, innovation/product launch and digital marketing. Delivered 2 business turnarounds, 5 successful product launches/relaunches and pioneered central digital marketing at P&G. Proficient at mobilizing diverse, cross-functional teams in matrix environments to drive direct-to-consumer sales growth and brand value. Keen understanding of international markets; culturally sensitive leader. Bilingual in English and Chinese.Specialties: Brand Management, Innovation/New Launch, Global Marketing, Shopper Marketing, Strategy Development, Digital Marketing, Marketing Research, Consumer Insights

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