Fallon B.

Marketing Manager @Mla Canada

Vancouver, BC, CA

Lead creative vision, brand strategy, and campaign development for masterplans and multi-residential projects across Western Canada.Direct full branding programs—from naming and identity creation to storytelling and multi-channel campaigns—for 15+ real estate developments.Partner with developers, architects, and interior designers to ensure consistent, design-led storytelling across digital, print, and spatial environments.Provide creative direction for high-impact photo and video productions ($5K–$100K range), ensuring alignment between narrative, aesthetic, and audience.Define and oversee brand guidelines, mood boards, and campaign look & feel documents to ensure cohesive expression across all assets.Manage and mentor a growing team of marketing and creative professionals, fostering collaboration and excellence.Cultivate enduring client relationships grounded in trust, collaboration, and shared creative vision.Select, negotiate, and direct external creative agencies, studios, and vendors—including leading concept studios such as Thoughtshop—to balance innovation with efficiency.Achieved measurable outcomes such as project sellouts (Autograph by Pennyfarthing), record lease-up rates (Sterling by Pennyfarthing), and improved ROI on campaigns (MOVALA, Kelowna).Select Projects:Rockford by Cressey, Emerald by Woodbridge & Citimark,Ashleigh by Peterson, MOVALA by Stober Group

University of Alberta

Bachelor of Commerce with Co-operative Education, Marketing