Falguni Gupta
Growth Marketing | Retention & Performance Marketing | Branding | Building Physics Wallah | Ex- Paytm
- Role
- Category Marketing Manager at PW (PhysicsWallah)
- Location
- Rampur, UP, IN
- LinkedIn followers
- 500 followers
About Falguni Gupta
Promote Your Brand with a Growth Marketing Pro!Ready to take your brand to the next level? With 2+ years of growth marketing magic, I craft campaigns that make waves and get noticed. Growth Marketing Whiz Data-driven strategies are my jam! From innovative campaigns to content marketing and sales team sync, everything is aimed at hitting those business goals. ROI Booster Analytics is key! Optimizing ROI, conversion rates, and customer costs to make sure your brand hits the right audience—right on target. Engagement & Execution Expert Fast-paced digital world? No problem! Leading the way with push notifications, in-app comms, and SME/WhatsApp campaigns. Every detail counts! Transform Your Brand Want a marketing partner who combines excellence with a touch of innovation? Let’s connect and make your brand not just meet, but smash its goals!Let’s create some marketing magic!
Experience
Category Marketing Manager
Jul 2023 — Present · Noida, IN
Drove growth and profitability for a product category, achieving 150% MoM revenue growth.* Doubled company revenue by increasing click rates from ~2% to ~50% with scratch card campaigns.* Delivered positive P&L within 3 months.* Collaborated with Category Manager and cross-functional teams on marketing strategies and campaigns.* Conducted research on customer behavior, market trends, and competition to shape marketing strategies.* Developed marketing materials with the Creative team and sales enablement tools with the Sales team.* Analyzed campaign performance, focusing on ROI, conversion rates, and customer acquisition costs.* Managed execution plans for push notifications, in-app communications, and SME/WhatsApp campaigns.* Led a team of 10 in procurement to deliver cost-effective and compliant projects.
Education
Mahatma Jyotiba Phule Rohilkhand University
Bachelors Of Commerce, Business/Commerce, General
2018 — 2021
Uttrakhand Technical University, Dehradun
Master of Business Administration - MBA, Human Resources Management and Marketing Services
Indira Gandhi National Open University
Diploma In Tourism Studies, Tourism and Travel Services Management
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