Fernando Aldrete
Product Marketing Manager | Driven by Purpose and Passionate about Marketing, Strategy, Digital, and the Customer Journey | SMU MBA
- Role
- Lead Product Marketing Manager at AT&T
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Fernando Aldrete
I am a strategic and collaborative marketing leader with a results-driven mindset and a…
Experience
Lead Product Marketing Manager
Aug 2024 — Present · Dallas, TX, US
Responsible for working cross-functionally to stand up new Go-To-Market capabilities for our teams to leverage and deploy lifecycle campaigns. Responsible for implementation of marketing strategies to retain existing customers and deepen customer relationships across business mobility and internet products. Manage how campaigns come to life for the existing customer base, including coordinating messaging, segmentation, reach and results across all tactics. Goals include upgrading the Fiber base and growing wireless accounts. Responsible for ensuring marketing efforts are directed towards the right audience, maximizing the impact and efficiency of campaigns.
Education
The University of Texas at San Antonio
Bachelor in Business Administration, Marketing
2004 — 2009
Southern Methodist University
Master of Business Administration - MBA, Strategy & Entrepreneurship
Skills
- Event Planning
- Direct Marketing
- Microsoft Office
- Sales
- Market Research
- Marketing Communications
- Social Media
- Time Management
- Management
- Microsoft Excel
- Project Management
- Customer Service
- Marketing
- Public Relations
- Marketing Strategy
- Advertising
- Event Management
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