Faiz Ahmed

About Faiz Ahmed

Data-driven Strategy and Analytics Leader with experience managing M&A data integration, systems upgrades, cost-benefit analysis, and make/buy decisions. Collaborates with business intelligence and cross-functional teams to solve corporate-wide issues. Provides data analysis and data visualization insights to inform stakeholders of options with long and short-term results. A natural entrepreneur able to clearly envision the big picture and direct the team to work independently and expand their skills. Bridges communication between business unit owners and technical teams.

Experience

1. Senior Marketing Ops and Data Manager

   Evergy

   Jan 2024 — Present · Kansas City, MO, US

   Led the successful implementation of a Customer Data Platform (CDP) enabling 360-degree segmentation for Web and Email activation at a major utility company. Deployed dynamic, data-driven audience segmentation to power personalized campaigns and boost engagement and conversion rates.

Education

• Lamar University

  Masters, Industrial Engineering

• Northwestern University - Kellogg School of Management

  Master of Business Administration - MBA, Strategy, Finance, Marketing and Analytics

Skills

• Integration
• Online Advertising
• Hadoop
• Product Management
• Mobile Devices
• Omniture
• Data Warehousing
• Oracle
• Sem
• Big Data
• Personalization
• Test and Target
• SEO
• Web Analytics
• A/B Testing
• Big Data Analytics
• Business Intelligence
• Analytics
• Multivariate Testing
• E-Commerce
• Telecommunications
• Tableau
• Project Management
• Mobile