Faiza Ahmed

Product Designer @Apteco

Warwick, GB

Led end-to-end design of key features in a data driven AI SaaS platform, fromdiscovery and research to high-fidelity UI and handoff- Collaborated closely with product managers and developers to ensure technical feasibility andsmooth delivery across sprints- Conducted user interviews and usability tests to uncover pain points and prioritise features thatboosted engagement and satisfaction- Designed an AI chatbot to address issues like unclear responses and user confusion, usingcompetitor insights to avoid common UX pitfalls- Delivered accessible, intuitive designs for enterprise level tools used by global marketing and data teams- Hands on experience designing SaaS and AI powered tools with measurable impact- Strong user advocacy driven by a design approach rooted in empathy, psychology andbehavioural insight- Known for high attention to detail, a refined visual style and seamless collaboration withincross-functional teams

University of Birmingham

UX/UI

Coventry University

Bachelor's degree