Faiz G.
Creative Director (Copy + Visuals) | Building Brand & Product Ecosystems
- Role
- Associate Creative Director at Flowers Communications Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Faiz G.
SYSTEM OVERVIEWCreative Director operating at the intersection of text and image. Engineering brand systems that cut through the noise. Format: Hybrid (Copywriter + Visual Director + Strategist).Status: Online // High Signal.SELECT OUTPUTS [High Impact]My work focuses on cultural resonance and measurable scale. PepsiCo Starry: Launched during NBA Finals.(9M+ Views) Lipton x T-Pain: Crafted social strategy/copy.(30M+ Views, 95% Positive Sentiment) Atlanta Life (w/ Magic Johnson): Led total brand refresh.(181M+ Earned Impressions) Honda Battle of the Bands: Revitalized the event at SoFi Stadium.(28.5K+ Tickets) Snapchat: Defined Spectacles 2 identity (139M+ Impressions) & directed launch photography across the EU for the Cannes-winning Spectacles 1.CORE PROTOCOLS// Copywriting: Sharp, human, conversational.// Art Direction: Cinematic, textured, clean.// Strategy: Data-informed, culture-led.MISSION: To replace entropy with clarity. Creating work that actually lands.
Experience
Associate Creative Director
Sep 2023 — Present · NY, US
Lead creative strategy, concept development, and execution across broadcast, digital, social, OOH, and experiential campaigns for national clients in healthcare, insurance, automotive, and government. Direct internal and external teams from pitch to production, and contribute to new business development and RFP wins.Selected Campaigns:→ Atlanta Life Insurance (ALIC)Pitched and sold the rebrand platform; scripted and directed Magic Johnson’s debut as Executive Chairman.• Concepted “The Legacy Lab,” an experiential activation hosted at the historic Herndon Home• Directed campaign content, visual identity, and messaging strategy• Oversaw full production timeline and delivery• Earned 181M+ impressions with 33+ media placements (Essence, Black Enterprise, AfroTech, FOX)→ Cook County Department of Public Health (PHHL)Developed an animated comic universe to translate complex public health strategy into accessible, culturally fluent storytelling.• Scripted narrative arcs and built an original character system• Partnered with Marvel-affiliated 5Rings Studios for animation• Directed campaign rollout across broadcast, digital, and OOH• Reached 1.7M+ viewers and drove a 17.6-point lift in brand awareness→ Honda Battle of the Bands (HBOB)Concepted and sold the campaign vision for the first-ever West Coast HBOB at SoFi Stadium.• Wrote all campaign copy and directed visual identity and hero video• Oversaw talent casting (GloRilla) and creative direction• Managed production timeline and rollout• Sold 28.5K+ tickets and achieved a 42.5% CTR on Search, exceeding media goals by 47%
Education
Parsons School of Design - The New School
Graphic and Digital Design
UCLA
Bachelor’s Degree, Near and Middle Eastern Studies
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