Faisal Wasswa

Lead Marketing Mix Modelling Data Scientist @NatWest Group

GB

Responsible for inhousing capabilities from external provider, including delivery management (model setup, final model & Tableau dashboard sign off and delivery of insights to senior stakeholders (Head ofs, Marketing Directors and CMO)) to measure large omni-channel media & marketing budgetProviding strategic direction to my team for projects and ad hoc requests Implementation of Media Budget Optimisation Apps, to guide marketing teams towards cost-efficient strategies to grow short and long-term objectivesDeveloping market mix models in Python using software development techniques for seamless integration into AWS cloudDeveloping and implementing to combine attribution (MTA/Last Click) and signals for real-time marketing spend optimisation across performance and brand channels

Birkbeck, University of London

Msc, Financial Economics

Brunel University of London

1st Class Bsc, Economics