Fahra Murad
Senior Manager, Strategic Planning, Retail Customer Growth @Scotiabank
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WORK HISTORY
Senior Manager, Strategic Planning, Retail Customer Growth @Scotiabank
EDUCATION
Mount Holyoke College
BA
ABOUT FAHRA MURAD
A resilient and future focused leader who can drive transformational change and brings extensive experience within retail banking. Proven at building and evolving business and the digital landscape to deliver products and services to meet customer expectations and competitive pressures. Highlights of qualifications- Advocate for the customer with deep expertise in the sales journey- Uses technology and data to solve customer experience problems while delivering business results- Relationship builder with a growth mindset adept at maintaining connections internally and externally to move the business forward- Strategic thinker and change agent who can devise and execute creative strategies to amplify impact that enables change- Develops concrete plans to execute on consumer marketing programs, large scale sponsorship activations and digital experiences.Personally, I believe in contributing and enhancing the life of my community and to this end I have also held volunteer roles at the Aga Khan Park, the Art Gallery of Ontario and currently I am a member of the Humber Marketing Program Advisory Committee.I am a champion for Diversity, Equity and Inclusion at Scotiabank creating a positive work culture.
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