Fahd Baig

About Fahd Baig

Enterprise Tech Marketing | Product Marketing & GTM Strategy | ABM & Executive EngagementI\'m an enterprise technology marketing professional with 8+ years of experience driving go-to-market, product marketing, and strategic account engagement programs across complex B2B environments.My work focuses on translating complex technologies like AI, data platforms, cloud, and digital transformation, into clear business value and compelling enterprise narratives. I operate at the intersection of product, sales, and marketing, shaping positioning, messaging, and GTM programs that support adoption, executive engagement, and pipeline growth.With a background in Engineering and an MBA in Marketing, I bring a balance of technical depth, commercial understanding, and hands-on execution. I’ve worked closely with senior business leaders and sales teams on account-based marketing (ABM), deal-based marketing, solution storytelling, and CxO-level engagement strategies for fortune 100 large enterprise accounts.I’m particularly interested in AI product marketing, from market and buyer intelligence to positioning, solution storytelling, and adoption-driven messaging. My experience spans market research, product and solution messaging, campaign planning, executive engagement programs, and revenue-impact measurement, with growing exposure to AI-led product launches and GTM initiatives.Currently at Capgemini, I contribute to global GTM and ABM programs for strategic enterprise clients, working across Europe and americas and teams to support complex, high-value pursuits and measurable pipeline growth.I’m certified in Product Marketing and actively building toward senior product marketing roles, where I can help shape product positioning, strengthen GTM execution, and scale impactful product marketing programs.\"I’m fascinated by how technology, markets, and human systems evolve. I care deeply about intellectual curiosity, meaningful relationships and building things that last. My work in product marketing and GTM strategy is one way I contribute to that future.\"

Experience

1. Global Marketing Manager

   Capgemini

   Jul 2025 — Present

   Industry - Technology, Media and Aerospace & DefensePromoted to lead strategic marketing initiatives across Capgemini’s top enterprise clients, expanding scope from GTM execution to global client centric positioning, revenue growth and marketing investment management- Led strategic account-based GTM programs across 10+ global enterprise clients, increasing C-suite engagement by ~30% and strengthening visibility of Cloud, Data, and AI solutions across priority clients- Partnered with global client partners, sales leaders, and solution teams to identify new buying centers, AI-led use cases, and whitespace opportunities, contributing to more than $30M+ influenced pipeline expansion- Designed and executed high-impact engagement programs including 10+ tailored microsites, AI use-case business cases, and executive events, contributing to $15M+ in pipeline growth and expansion- Developed solution positioning and value narratives for Agentic AI offerings, translating platform capabilities into enterprise transformation use cases for CIO, CTO and CDO stakeholders- Enabled sales teams with value narratives, pitch assets, and executive briefing materials to support deal conversations and long enterprise sales cycles- Used intent data, client intelligence, and competitive insights to identify emerging client priorities and whitespace opportunities, helping shape targeted GTM engagement strategies- Managed and optimized $1M+ strategic marketing investments, tracking performance through pipeline influence, opportunity creation, and revenue attribution metrics- Led initiative on adoption and integration of AI into marketing workflows, improving client intelligence, campaign personalization, and identification of engagement opportunities.

Education

• GrowthSchool

  Product Marketing Certification, Marketing

• Sant Gadge Baba Amravati University, Amravati

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• Dnyanmata Convent High School

  SSC, Science

• CADD Centre Training Services Private Limited

  CATIA V5 Certificate, CAD/CADD Drafting and/or Design Technology/Technician

• Savitribai Phule Pune University

  Bachelor of Engineering (B.E.)

• Maharashtra State Board of Technical Education (MSBTE)

  Diploma in Engineering