Anna Fagundes

Publisher Development at PubMatic | GenAI and AI-Driven Supply | ex-Google | ex-Amazon | ex-CBSi

Role
Director, Publisher Development at PubMatic
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Anna Fagundes

Successful deal handling, business development and partner management Effective communication & collaboration with stakeholders, including executive leadership Management of multi-million dollar budget: Proven ability to achieve & exceed goals in high-pressure environments Intellectually curious, driven, highly collaborative and passionate about mindful & productive team culture Presence, commanding attention and gaining authentic respect & agreement Multilingual (proficient in English and Russian; basic Greek and Spanish)

Experience

  1. Director, Publisher Development

    PubMatic

    Aug 2023 — Present

    I drive publisher development at PubMatic, sourcing and scaling high-quality supply across web, mobile, and emerging formats, with a growing emphasis on GenAI and conversational AI environments.My work sits at the intersection of commercial strategy, product alignment, and partner growth. I identify and onboard new publishers, negotiate and structure agreements, and collaborate closely with Customer Success team post-launch to optimize performance and long-term value.Key focus areas- Acquire and develop premium supply, including GenAI and AI-driven platforms- Serve as a business development contact for partners exploring monetization in AI environments- Translate technical and product capabilities into clear commercial value for publishers- Lead negotiations, deal structuring, and partner onboarding- Collaborate cross-functionally with product, legal, engineering, operations, and marketing to launch and scale partnerships- Optimize performance after launch through data, feedback loops, and strategic planningI’m especially focused on helping the industry understand how GenAI supply is different from traditional web and app inventory and how to approach it thoughtfully, transparently, and at scale.

Education

  • Kubanskiy State University, Russia

    Bachelor's and Master's, Linguistics

  • University of California, Berkeley

    MBA Foundation Concentration Program

Skills

  • Product Management
  • Mobile Marketing
  • Sales
  • Sem
  • Online Advertising
  • Management
  • Digital Strategy
  • Display Advertising
  • Online Marketing
  • Mobile Advertising
  • Web Analytics
  • New Media
  • Business Development
  • Digital Marketing
  • SEO
  • Project Management
  • Digital Media
  • Mobile Devices
  • Omniture
  • Email Marketing
  • Strategic Partnerships
  • Advertising
  • Business Strategy
  • Forecasting
  • Lead Generation
  • Account Management
  • Strategy
  • E-Commerce
  • Program Management
  • Leadership
  • Training

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Anna Fagundes — Director, Publisher Development at PubMatic in San Francisco, CA, US | Unifers