Fabrizio MacAli

About Fabrizio MacAli

I build brands by connecting consumer insight, cultural relevance, and full-funnel strategy into growth.My career has evolved from editorial content and legal training into brand, portfolio, and social strategy leadership; a path shaped by curiosity, creativity, and storytelling. At Freixenet Mionetto USA, I built the post-pandemic brand engine, scaled it across an expanding portfolio, and progressed into House of Brands leadership, helping shape how our brands show up across social, culture, partnerships, and consumer touchpoints.My experience spans brand strategy, portfolio strategy, consumer insights, paid and organic social, influencer marketing, creator partnerships, experiential marketing, and campaign measurement. I’ve worked across brand positioning, integrated planning, social listening, content ecosystems, and activation strategy, helping transform social from an executional channel into a strategic brand-building lever.Highlights include- Built and scaled the post-pandemic social and brand foundation across a growing multi-brand portfolio- Accelerated follower growth by +150K for Mionetto,+65K for Freixenet, and +20K for Segura Viudas- Developed social measurement frameworks later adopted across Global markets- Contributed to the planning and amplification of Mionetto Salone, later recognized by BizBash as Best Wine & Spirits Activation- Built brand worlds and overarching narratives across campaigns, creator programs, partnerships, and activations- Helped develop culturally aligned partnerships that extended brand relevance, reach, and storytelling opportunitiesCore strengths- Brand & Portfolio Strategy- Consumer Insights- Brand Positioning- Paid Social Strategy- Influencer Marketing- Creator Partnerships- Social Strategy- Experiential Marketing- Campaign Measurement- Cross-Functional LeadershipOutside of my core role, I support small businesses and creators with storytelling, content concepts, and social-first marketing. I also built an indigenous vineyard project in Lazio, Italy rooted in preserving local traditions and the identity of the territory.I’m especially interested in roles and conversations at the intersection of brand strategy, consumer insight, cultural relevance, creator ecosystems, and long-term brand growth.

Experience

1. Senior Manager, Portfolio & Brand Strategy

   Freixenet Mionetto USA

   Jul 2025 — Present · White Plains, NY, US

   Lead portfolio and brand strategy across a multi-brand portfolio, connecting consumer insight, cultural intelligence, and long-term growth planning• Own the consumer insight agenda across brand health, segmentation, qualitative research, social listening, and market intelligence• Translate consumer, cultural, and market intelligence into strategic recommendations for leadership, brand teams, and commercial partners• Shape brand positioning, messaging frameworks, and campaign planning to ensure brand building is rooted in consumer truth, cultural relevance, and measurable opportunity• Define the role of social across the consumer journey, guiding paid and organic strategy across platforms including Meta and TikTok• Identify whitespace opportunities, emerging trends, and competitive shifts to inform innovation, brand planning, and portfolio decision-making• Serve as a cross-functional connector across insights, brand, social, creative, and sales teams to ensure decisions are consumer-led and commercially relevant• Use tools including Rival IQ, YouGov, Numerator, and social listening platforms to identify trends, uncover opportunities, and strengthen strategic planning

Education

• Luiss Guido Carli University

  Law Master Degree, International Business Law

  2007 — 2012

• Center of English Studies - IELTS certificate

  preparation to IELTS exam

  2016 — 2016

• Bologna Business School

  Master of Business Administration - MBA, MBA Food and Wine

  2016 — 2018

• Dublin Business School

  Diploma in Investment & Capital Markets, Investment & Capital Markets

  2016 — 2016

Skills

• Copy
• Multi-Tasking Skills
• Microsoft Office
• Project Finance
• Digital Marketing
• Legal Advice
• Online Social Networking
• Legal Documents
• Lingua Inglese
• Microsoft Excel
• Ricerca Legale
• Editing
• Photo
• English
• Legal Research Skills
• Corporate Finance
• Contenziosi Commerciali
• Social Media
• Proprietà Intellettuale
• Marketing
• Legal Writing
• Foreign Languages
• Image Editing