Fabrizio Barrios Bazo
Senior Strategist @Toast Studio
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WORK HISTORY
Senior Strategist @Toast Studio
Montreal, QC, CA
Lead the craft of innovative and compelling content strategies and tactics to reach diverse audiences across multiple channels.• Stay up to date with industry trends, understand competitors and continuously evolve our client\'s approach to content.• Educate internal teams and clients about the newest market changes, their impact and business actions to be taken. • Collaborate with client\'s subject-matter experts to help bring their communications strategy to life and identify compelling stories from around their brand in creative and engaging ways that resonate with their audiences.• Partner with stakeholders to collaboratively elevate narrative and improve reach.Main clients : • Ordre des infirmières et infirmiers du Québec• Germain Hôtels• Air Transat • Coveo • Pomerleau• Lassonde• Centraide• Ville de Laval• Agence de mobilité durable• Université d\'Ottawa• Ville de Sherbrooke
EDUCATION
Taipei Language Institute - TLI
Certificate, Chinese Language and Literature
UQAM | Université du Québec à Montréal
Bachelor of Laws - LLB, Law
Cégep Édouard-Montpetit
Diplôme d'études collégiales (DEC), Business Administration and Management, General
UQAM | Université du Québec à Montréal
Bachelor's degree, Communication and Marketing
SKILLS
ABOUT FABRIZIO BARRIOS BAZO
I work at the intersection of data and culture. While data shows you what is happening, my focus is on the why—and what\'s coming next.As a cultural strategist, I translate the nuanced signals of modern culture into clear, actionable strategies that create a profound connection with your audience. This approach doesn\'t just build a brand that resonates; it also delivers more intelligent, effective, and high-performing execution.My core belief is that culture is a leading indicator. By understanding it, we can create work that is not only more meaningful, but also drives more significant and sustainable results.What I Offer• Cultural Insight & Strategic Foresight: Moving beyond trend-chasing to understand the deep-seated cultural shifts that influence your audience, allowing us to build strategies that are not just current, but prescient.• High-Impact Content & Narrative Strategy: Translating cultural insights into high-performing content. I help you build and execute compelling narratives that are expertly designed to scale on platforms like YouTube, TikTok, and LinkedIn.• Audience Growth & Community Building: Moving beyond simple engagement metrics to foster genuine connection. I design strategies that build loyal communities, which in turn drives sustainable audience growth and brand advocacy.• Agency & In-House Team Partnership: Serving as a strategic partner to elevate your team\'s work with cultural intelligence, making campaigns more resonant and improving creative and tactical performance.Who I Work With• Agencies seeking to deliver a deeper level of strategic value and creative foresight for their clients.• Brands (B2B & B2C) ready to build cultural relevance that drives sustainable, long-term growth.• Executives & Thought Leaders looking to shape an authentic, authoritative voice that truly influences their industry.Whether you need to build a more resonant brand for the future or drive better results from your content today, the work starts here. Let\'s connect.
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