Fabrizia di Palma

Digital & Social Engagement Manager Seh @Colgate-Palmolive

Roma, IT

Accelerate social media holistic plan on presence and content strategy• Social: activate new social strategy and be responsible across brands and markets (Sanex ES, Colgate (IT, ES, GR, PT), Fabuloso Italia, elmex Italia• Coordinate Local digital specialists across countries and markets t deliver best results & accelerate the digital growth• Develop, execute, and optimize digital marketing campaigns with social media focus to increase brand awareness and drive conversions• Develop and deliver agile and effective performance and social media strategies and activation plans.• Leverage data to come up with new growth strategies to test, optimize and scale.• Track, analyze, and report on campaign performance to improve conversion rates and ROI.• Expertise in lead generation campaign including segmentation, A/B testing, and optimization working closely with CRM manager• Ability to manage multiple campaigns and projects simultaneously with a keen attention to detail.• Excellent communication and collaboration skills, with the ability to work effectively in a team environment (Media, Crm, Brand Manager, E- commerce)• Responsible for influencers strategy for the brands across market Management of the relationship with the Influencers agency.

John Cabot University

Master, Management delle piccole imprese in ambito internazionale

Sapienza Università di Roma

Laurea breve in Scienze Umanistiche, Lingue, letterature e linguistica straniere