Fabrice Druelle
Ecommerce Lead @Shure
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WORK HISTORY
Ecommerce Lead @Shure
London, GB
In charge of planning and executing the D2C strategy for Shure Europe. Responsibilities include- Driving the websites’ commercial performance, including sales forecasting, profit targets, and budgets- Leading the rollout of online Shopping activities in France, Switzerland, Europe, Poland, Italy- Managing all eCommerce operations with internal teams and external partners (3PL and Web agencies)- Responsible for email marketing strategy, execution, technology, and the build-out of CRM and loyalty programs- Leading new initiatives by partnering with various eCommerce marketplaces across Europe (OnBuy in the UK, Real.de/Kaufland in Germany, Rakuten in France, and Allegro in Poland)
EDUCATION
University of Lille 1 Sciences and Technology
Master, History/Archeology
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