Fabio Sabogal

About Fabio Sabogal

Senior Market Research Consultant/Senior Healthcare Data Analyst/Senior Information Specialist/Healthcare Outcome Researcher. Strong statistical analysis, ethnic market research methodology and project design with equally extensive experience in survey design, healthcare measurement development, report writing and project management. Outstanding knowledge of the Medicare quality improvement outcomes and quality improvement methodologies. Have over 15 years of experience providing scientific leadership in the design and implementation of methodologies to evaluate intervention studies on medication safety, cancer, immunization, HIV and diabetes. Strong academic background, ethnic social marketing campaign design and cross-cultural program evaluation. Expertise in: • Study Design, Data Collection & Data Quality Assurance• Quality Improvement Program Design & Evaluation• Data Analysis, Report Writing & Actionable Results• Design, Reliability & Maintenance of Databases• SPSS-SAS Programming & MS Access Database Design• Survey Design, Psychometric Analysis & Metric Validity• Analytical Healthcare Consultation & Team support• Research Project Design, Execution & Management• Qualitative - Quantitative Analysis & Research Methods• Ethnic Focus Group Moderator & Product and Message Development • Bilingual Online Survey Design, Data Collection & Report Writing• Scientific Oversight, Data Validity & Project IntegrityPROFESSIONAL SKILLSHealthcare Market Research And Marketplace AnalysisHealthcare Outcome Research And Performance Improvement Reports Survey Design And Measurement DevelopmentMedicare Quality Improvement And Assurance Statistical And Bibliographical Computer Programming Survey Research Training And Quality Assurance Ethnic Social Marketing And Cross-cultural Program Evaluation Scientific Publishing And Grant Writing Project Management And Supervisory SkillsSpecialties: Ethnic Healthcare Market Research Consultant; Multilingual Survey Research Methodology; Online Surveys; Data Collection, Processing and Analysis; Ethnic Social Marketing; Healthcare Communications Campaigns; Psychometrical Analysis; Health Literacy; Focus Groups; Cultural Competency; Reaching the Latino Market.

Experience

1. Senior Market Research Consultant

   Kaiser Permanente

   Jan 2009 — Present

   Senior Market Research Consultant for the National Market Research Department at Kaiser Permanente. Responsible for designing and executing, new, critical, primary market research projects to understand customer needs, expectations, attitudes and behaviors using qualitative and quantitative research methodologies. Focus areas include: Product Development, Service Performance/Customer Satisfaction, Equality Analysis, Advertising Evaluation, Market and Brand Position, Sales and Marketing Performance and Ethnic Marketing Research. • Manage high priority, primary research activities to understand customer needs driving “voice of the customer” into KP.• Conduct research to support the development and evaluation of member communications, advertising, market segmentation and brand identity. • Assist in product research, service performance and improvements, ethnic marketing research, strategic planning, marketplace analysis, estimating growth potential, image and reputation analysis and brand building.• Provide research support to Senior Leadership to help guide strategic and tactical decisions.

Education

• Pontificia Universidad Javeriana

  BA, Psychology

  1968 — 1973

• University of North Texas

  PhD, Experimental Psychology

  1981 — 1985

• Universidad del Valle de Guatemala

  MA, Educational Measurement, Evaluation and Research.

  1997 — 1997

Skills

• Spss
• Training
• Survey Design
• Advertising Research
• Program Evaluation
• Marketing
• Community Outreach
• Public Health
• Qualitative Research
• Process Improvement
• Quantitative Research
• Marketing Research
• Report Writing
• Project Management
• Ethnography
• Managed Care
• Competitive Analysis
• Online Research
• Spanish
• Health Policy
• Healthcare
• Survey Research
• Market Analysis
• Focus Groups
• Questionnaire Design
• Brand Loyalty
• Research Design
• Strategic Planning
• Nonprofits
• Market Research
• Customer Insight
• Research
• Analytics
• Program Management
• Consumer Behaviour
• Quantitative Analytics
• Proposal Writing
• Grant Writing
• Leadership
• Sas