Fabio Luz

About Fabio Luz

As a seasoned marketing professional, I specialize in developing and executing strategic…

Experience

1. Senior Strategic Marketing Manager - Software, Distributed IT & Edge Solutions

   Schneider Electric

   May 2023 — Present

   Develop a Go-To-Market Marketing Strategy that aligns with the company\'s regional strategic priorities and supports the needs of the IT audience by- Collaborating with marketing functions such as Paid Media (including ABM), Events, Marketing Automation, Web, Social, PR, and Data & Analytics to develop and implement effective marketing campaigns and programs- Creating and executing multi-channel marketing campaigns that are integrated across all marketing channels- Develop and…

Education

• ESAMC

  Master of Business Administration (M.B.A.), Trends & Innovation

  2012 — 2013

• Liffey College

  Certificate, Business Studies

  2014 — 2014

• Centro Universitário Nossa Senhora do Patrocínio - CEUNSP

  Bachelor's degree, Publicity and Advertising

  2008 — 2011

• Centro Paula Souza

  Associate's degree, Hospitality

  2004 — 2005

Skills

• Search Engine Marketing (Sem)
• Corporate Communications
• Digital Media
• Social Media
• Marketing Strategy
• Search Engine Optimization (SEO)
• Start-Ups
• Marketing Communications
• Online Advertising
• Business Strategy
• Inbound Lead Generation
• Negotiation
• New Business Development
• Online Marketing
• E-Commerce
• Business Planning
• Coaching
• Google Analytics
• Content Marketing
• Business-to-Business (B2b)
• Marketing
• Strategic Planning
• Team Leadership
• Media Planning
• Market Analysis
• Digital Strategy
• Branding
• Digital Marketing
• Brand Management
• Strategy
• Google Adwords
• Customer Insight
• Inbound Marketing
• Advertising
• Market Research
• Social Networking
• Management
• Social Media Marketing
• Strategic Communications
• Market Planning