Fabiola Alamos

E-commerce Growth Manager @Woof

Denver, CO, US

As the E-commerce Manager at Woof, I drive the growth of our direct-to-consumer business, optimizing our e-commerce platforms to enhance the customer experience and achieve strategic business goals. In this role, I lead website strategy, manage digital operations, and collaborate cross-functionally to accelerate Woof’s rapid expansion in the pet industry.Key Responsibilities:Website Strategy & Optimization- Develop and execute the e-commerce strategy in collaboration with executive leadership- Manage daily operations, including product listings, pricing, and inventory- Analyze performance metrics, conversion rates, and customer behavior to drive improvements- Lead A/B testing and implement new features to enhance the customer journey- Work with designers, developers, and marketers to optimize site performance.Maximizing Customer LTV & Reducing Churn- Implement data-driven strategies to increase customer retention and lifetime value- Enhance the subscriber experience by refining digital touchpoints and subscription management- Develop innovative engagement strategies to foster strong customer relationships.

Rice University School of Engineering and Computing

Leadership Development for Engineers Specialization, Organizational Leadership

University of Colorado Boulder

Digital Advertising Strategy Specialization , Marketing

Rice University

Organizational Leadership in Diversity, Equity & Inclusion Specialization, Organizational Leadership