Fabio Guarna

Customer Engagement Chapter Head @Bayer

Rome, IT
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2025 — Present

Customer Engagement Chapter Head @Bayer

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Milan, IT

Lead the customer engagement operating model major transformation to better serve patients and customers, deliver impact and value, make the Company much more agile and significantly improve its performance.Be accountable (with the Pharma Leadership Team), for the overall Bayer Italy P&L, efficient resource management and achieve the strategic objectives across Bayer’s portfolio of brands.Be accountable (with the Nucleus Leads and Heads of Chapters/functions) to deliver revenue and profitability targets across Bayer’s portfolio of products in the Cardiology, Cardiorenal, Oncology, Ophthalmology, Women’s Healthcare, Hemophilia and Established Products areas. Play a leading role in preparing the market and Bayer’s Customer Engagement teams for future product launches. Reporting to the Country Division Head Pharmaceutical Italy, oversee Capability Leads, Business and Customer Engagement Leads (13 Direct Reports for a total commercial organization of about 150FTEs within Bayer Pharmaceuticals in Italy who manage teams of Innovation Partners, Key Account Managers and Sales Representatives).

EDUCATION

1993 — 1998

Università degli Studi di Urbino Carlo Bo

bachelor, Economy and marketing

2014

SIOI - Società Italiana per l'Organizzazione Internazionale

Master online in geopolitics, Geopolitics

2012 — 2012

INSEAD

Sharpening Strategic Skills, Strategic innovation

1999 — 2000

Luiss Guido Carli University

Master in Marketing Management, Business Management

SKILLS

Pharmaceutical SalesMarket AccessBusiness PlanningCross-Functional Team LeadershipMarketing StrategyStrategyDiabetesManagementBusiness DevelopmentMarketingLeadershipMarket PlanningClinical TrialsForecastingPharmaceutical IndustryHospitalsProduct LaunchMarket ResearchSales EffectivenessMarketing ManagementMarket AnalysisMedical Devices

ABOUT FABIO GUARNA

Accomplished leader with a strategic mindset and a proven track record in transformative leadership, drivingresults through innovative sales and marketing strategies. Demonstrated excellence in leading cross-functionalteams across diverse markets, achieving significant turnover growth and operational efficiencies. Skilled innegotiating with internal and esternal stakeholders and in fostering customer-centric solutions, with a strong focuson achieving best-in-class outcomes in Hospital and Retail biopharmaceutical sector.

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Fabio Guarna — Customer Engagement Chapter Head at Bayer in Rome, IT | Unifers