Fabio Guarna
Customer Engagement Chapter Head @Bayer
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WORK HISTORY
Customer Engagement Chapter Head @Bayer
Milan, IT
Lead the customer engagement operating model major transformation to better serve patients and customers, deliver impact and value, make the Company much more agile and significantly improve its performance.Be accountable (with the Pharma Leadership Team), for the overall Bayer Italy P&L, efficient resource management and achieve the strategic objectives across Bayer’s portfolio of brands.Be accountable (with the Nucleus Leads and Heads of Chapters/functions) to deliver revenue and profitability targets across Bayer’s portfolio of products in the Cardiology, Cardiorenal, Oncology, Ophthalmology, Women’s Healthcare, Hemophilia and Established Products areas. Play a leading role in preparing the market and Bayer’s Customer Engagement teams for future product launches. Reporting to the Country Division Head Pharmaceutical Italy, oversee Capability Leads, Business and Customer Engagement Leads (13 Direct Reports for a total commercial organization of about 150FTEs within Bayer Pharmaceuticals in Italy who manage teams of Innovation Partners, Key Account Managers and Sales Representatives).
EDUCATION
Università degli Studi di Urbino Carlo Bo
bachelor, Economy and marketing
SIOI - Società Italiana per l'Organizzazione Internazionale
Master online in geopolitics, Geopolitics
INSEAD
Sharpening Strategic Skills, Strategic innovation
Luiss Guido Carli University
Master in Marketing Management, Business Management
SKILLS
ABOUT FABIO GUARNA
Accomplished leader with a strategic mindset and a proven track record in transformative leadership, drivingresults through innovative sales and marketing strategies. Demonstrated excellence in leading cross-functionalteams across diverse markets, achieving significant turnover growth and operational efficiencies. Skilled innegotiating with internal and esternal stakeholders and in fostering customer-centric solutions, with a strong focuson achieving best-in-class outcomes in Hospital and Retail biopharmaceutical sector.
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