Fabio Calamosca
Head of Fan Strategy and Planning @Formula 1
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WORK HISTORY
Head of Fan Strategy and Planning @Formula 1
London, GB
Heading up insights and analytics for F1.• Manage measurement & analytics across all F1 channels (TV, digital, physical).• Manage and execute research projects using a broad range of methodologies incl. quant/qual research, digital tracking, attribution models.• Lead creation and deployment of single customer view and customer segmentation, including process and deliverables to translate segments into actionable audiences.• Lead development of modelling, forecasting, reporting tools.
EDUCATION
Publitalia '80 Business School
Master, Marketing and Communication
Università degli Studi di Padova
Laurea, Communication Sciences
ABOUT FABIO CALAMOSCA
I have been fortunate enough to have worked with brilliant people in some of the best marketing & commercial teams, creative and media agencies for over fifteen years.I am committed to developing strategies and insights which are innovative and effective, simple in articulation but profound in impact. I am excited by the pace of change driven by technology and the opportunities it presents for fresh thinking and creativity to grow business value.
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