Fabian Geissler
Gtm-consultant @SalesPlaybook
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WORK HISTORY
Gtm-consultant @SalesPlaybook
Zurich, CH
Helping B2B software clients build scalable GTM systems that improve pipeline precision and reduce SDR manual work.Crafting product messaging and positioning:Translating technical value into buyer-ready narratives, proof points, and clear differentiation.Optimizing go-to-market strategies:Tightening ICP focus, channel strategy, and conversion levers across outbound and inbound motions.Building AI-driven GTM systems to reduce manual work:Designing enrichment, scoring, and routing systems that pre-select account and lead relevancy, so SDRs spend time on high-intent opportunities instead of research.Operating and scaling the GTM tool stack end-to-end:Leveraging Clay for enrichment and signal-based targeting, AI-driven contact sourcing for faster decision-maker identification, LemList for outbound execution, and HubSpot for CRM workflows, routing, and performance tracking.
EDUCATION
Sparta High School
Exchange year as a junior high school student
Technische Hochschule Mittelhessen
Bachelor of Arts - BA , Betriebswirtschaft - Fachrichtung Mittelstandsmanagement
Nova School of Business and Economics
Master in Management , Management
ABOUT FABIAN GEISSLER
GTM Consultant & Clay Expert @Salesplaybook
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